Privacy Policy

What is this domain?

is operated by the Company as backend advertising infrastructure. It is not a consumer application and does not offer services directly to individuals.

What data does the Company process?

The Company may process limited technical data, including IP addresses, device and browser information, request timestamps, referral URLs, and online identifiers such as cookie IDs or mobile advertising IDs. This data is used solely for ad delivery, fraud prevention, and infrastructure security. The Company does not intentionally collect directly identifying personal information such as names or email addresses.

On what basis is data processed?

Data is processed on the basis of legitimate interests, specifically the operation, security, and continuity of advertising infrastructure. Where cookies or similar technologies require consent, this is obtained by the Company's partners or the publishers on whose properties advertising is displayed.

What about profiling?

The Company does not carry out processing that produces legally significant or similarly substantial effects on individuals through automated means. Where audience segmentation activities are conducted, these serve technical advertising purposes only and do not produce decisions with legal or equivalent effect on any individual.

What about cookies?

This domain may use cookies and similar technologies as described in the Company's Cookie Policy.

Who receives the data?

Data may be shared with advertising and media partners, analytics providers, and fraud prevention services, including DSPs, SSPs, ad exchanges, and verification providers. All recipients are required to process data in accordance with applicable data protection law under appropriate contractual arrangements.

Are data transferred internationally?

Data may be transferred outside the EEA. Where applicable, Standard Contractual Clauses or equivalent safeguards are in place.

How long is data retained?

Technical data such as logs, IP addresses, and timestamps is retained for up to 365 days. Advertising identifiers and fraud prevention data is retained for up to 3 years. Data is deleted or anonymized once the applicable retention period has elapsed.

How is data secured?

The Company applies appropriate technical and organizational measures to protect data against unauthorized access, loss, or disclosure.

What rights do individuals have?

Subject to applicable law, individuals may request access to, erasure of, or restriction of their data, or object to its processing. Requests may be subject to identity verification. The right to data portability does not apply, as processing is carried out on the basis of legitimate interests rather than consent or contract. Complaints may be directed to the Commission for Personal Data Protection (Bulgaria) at www.cpdp.bg.

How to contact the Company?

For data protection inquiries, please use the contact form.